As a chatbot software company, we have heard that chatbots negatively affect a website’s performance but how true is this? This statement has been batted around the different industries that we work with. So we thought it would be beneficial to all to do a bit of a myth-busting blog to show you real-time evidence if a chatbot does indeed affect your SEO and businesses performance online – or does it actually do the opposite and increase your SEO and business performance online?
According to a study by Epsilon, customers who engaged with a chatbot were 10X more likely to make a purchase than those who didn't.
With over 80% of all websites now having some kind of chatbot on their website businesses are beginning to realize the impact these AI-powered tools can have on their online presence. While chatbots can provide a valuable way to engage with customers in real time, they can also have an effect on website performance, including SEO and bounce rates.
What effects can a chatbot have on my website?
The implementation of a chatbot can greatly improve website performance by reducing page load times. By handling user requests and providing responses without requiring users to navigate to another page, chatbots can enhance the user experience and increase engagement. The best kind of chatbot to have is one that sits ontop of your website.
Additionally, chatbots can help reduce the workload of customer support staff, allowing them to focus on other tasks and provide more efficient customer service.
Bounce rates…
Bounce rates are a key metric used to measure user engagement, and chatbots can have a positive impact in reducing them.
By providing immediate assistance and guiding users to the information they need, chatbots can help users find what they’re looking for and stay on a website longer. However, it’s crucial to ensure that chatbots are implemented in a seamless and unobtrusive way to avoid disrupting the user experience and potentially increasing bounce rates.
Did you know... 50% of your total website traffic happens between 6pm-8am ?
How can a chatbot affect my SEO?
Well designed chatbots are designed to work 24/7 and to increase leads even during downtime.
Search engine optimization (SEO) is a key factor in website rankings, and chatbots can play a role in improving this metric. By increasing user engagement and providing a better user experience, chatbots can signal to search engines that a website is valuable and informative.
However, it’s important to ensure that chatbots are integrated effectively into a website and provide real value to users, as chatbots implemented solely for SEO purposes can have a negative impact.
A well-designed working chatbot can help you increase your website’s dwell time and increase your user experiences and in turn help improve your SEO score.
Currently 98% of visitors to your website leave without making an enquiry...
Chatbots & Site Security…
When selecting a bot, it’s crucial to determine the data’s ownership and storage location.
Numerous bot firms scrape websites to collect data from forms/bots, including clients’ email addresses and phone numbers, which can be a GDPR violation without your knowledge. Ensure that your bot provider has no control over your data to avoid such breaches.
A study by "Drift" found that websites with chatbots had a 48% higher conversion rate than those without, indicating that chatbots can help keep users engaged and on a website longer.
How is EnquiryBot different to other chatbots?
Our chatbot sets us apart because it operates in a separate window or tab, allowing it to function independently from your website’s loading speed. By running in parallel with your website rather than on top of it, our chatbot helps prevent slower loading times.
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EnquiryBot is unique because it is hosted in a separate window/tab, allowing it to operate without affecting your website’s loading speed. It runs parallel to your website, rather than on top of it, which can cause slower loading times.
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We adhere to GDPR rules and regulations, and do not own any of your data. You can rest assured that your privacy is protected.
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Our chatbot experts custom-build every single bot for our clients. This means that you can be confident in the knowledge that your bot is tailored to your specific needs.
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We offer full support to our clients, and are committed to being there every step of the way.
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EnquiryBot is designed to help you automate sales tasks, from leading your customers through the sales funnel to processing payments. It’s a comprehensive tool to help you streamline your sales process.
If you are unsure on what questions to ask when looking into chatbot software check out our blog 10 questions to ask when choosing a chatbot software here
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On the demo call we will answer any questions you may have and walk you through how EnquiryBot works.
