If you’re the GM or the Secretary of a golf club then this may be a familiar scenario when you pitch a proposal to your committee or management board:
“Yes, we know YOU think it’s a great idea, but what’s the ROI? If you can’t prove it’s going to work, we can’t commit to the investment”
Frustrating huh? Wouldn’t it be nice – for once – if they just trusted you? You’re the GM after all. If they won’t let you MANAGE, then why the heck did they hire you?
Well, here’s some good news for you…keep reading this article and you’ll be a step closer to hearing these magic words:
“Wow. Go for it. It’s a no brainer.
We’ve got nothing to lose investing in this. Great job.”
Why so confident? You’ll see. But first I’d like to let you in on a little secret…
For 99% of spending decisions, ROI is a flawed measure.
That’s right. ROI is a term so misused and abused yet people throw it around like confetti thinking it makes them sound more “businesslike”.
But if you could use ROI to your advantage…you could get the committee dancing to your tune for once.
That would be pretty cool, wouldn’t it?
The Misuse & Abuse of ROI
ROI seems simple enough on the surface:
returns from an investment divided by its cost
And yet, it’s not that simple at all:
For example, how can you tell if that new membership resulted from:
- this year’s social media? or last year’s? or
- a friend’s recommendation? or
- your “brand” built up over time or
- plain good fortune that you happen to be the nearest club
It’s not just about Return – it’s about Risk
And what is an acceptable ROI anyway? 10%? 20%? 100% 400%?
It all depends on the RISK.
If you buy a house to rent out and get a return of 5% that might be ok.
Put money into a bank savings account and an acceptable return might be 2%.
But if you presented your Board with a proposal which took 20-50 years to pay back…No way they’re rushing to sign the check?
They’re probably looking for 300% to 500% annually to cover the greater risk.
So what’s the conclusion?
So what can be concluded from all this..?
ROI will work in your favour provided:
Does that about sum it up?
EnquiryBot – an ROI machine – GUARANTEED
True…EnquiryBot is simple and fun to use and offers your website visitor a great experience.
True…it saves your team days of wasted time managing enquiries.
BUT if your only criteria for success is ROI, then data collected from 80 or so of our golf club customers around the world proves:
- EnquiryBot delivers a minimum 240% increase in sales enquiries
And combined with our “sales pipeline tool” which improve sales conversion…
- Every golf club using EnquiryBot has seen annual ROI over 800%
Which means your money back in about a month.
Sound too good to be true?
We’ve got a stack of great accolades and golf club case studies from our fantastic customers to back us up…
Don’t let pitching proposals drive you crazy
“the definition of insanity is doing the same thing over and over and expecting a different result.”
How many managers have gone in to pitch an investment and walked out disappointed, feeling like they’ve wasted their time, undervalued and deflated?
How about next time you make a proposal, you do something different?
We’ll give you the ammunition to help get your proposal signed off easily. Without a fight.
And if you achieved that, you’d be pretty happy and you know what? So would your Board.
In fact, they’d likely be WOWED.
Interested in arranging a 30 day, risk-free trial?
At EnquiryBot we believe:
“Happiness at work comes from achieving your goals, delivering remarkable experiences and not wasting your time.”